Wish you could have a podcast for your nonprofit but concerned it’s too expensive and time consuming? Let us show you how a podcast can be both affordable and effective in sharing your mission and reaching your goals.
Imagine what would happen if you could let every single supporter experience the work you are doing to change your community.
How would that change them? How would that experience engage them more deeply in support of your mission?
You send emails, you’ve done a few direct mail campaigns, and you meet with as many people as time allows. But emails only work if people read them, newsletters are expensive and you aren’t sure if enough people look at them, and you can only find time to meet with each person maybe once or twice a year.
Audio storytelling is a new way of engaging donors, of letting every single supporter feel like they are having a conversation with a fundraiser — or even feel like they are seeing your work in action.
If you want to really show your donors the difference your organization is making for a cause you know they already care about, you should consider creating a podcast.
Directly engage with your donors all year through a podcast.
We know that direct communication with top donors is key for raising money. A podcast not only gives you an additional way to reach your donors – it also gives you a reason to reach out to them one-to-one by sharing episodes that highlight the programs they care about.
You can create your nonprofit’s podcast with as little as a single episode that showcases your organization. The best part? It can take less than 10 hours of your time. We can show you how.
How we work with nonprofits to produce podcasts:
You've got a lot on your plate. Leave the podcast process to us.
Step 1: Consultation
We’ll co-create a
podcast concept that
will engage your donors
and delight your
marketing team.
Step 2:
Strategy
We’ll walk you through
our signature process, considering everything
from format to theme to publishing your show.
Step 3:
Create
We’ll be there every step
of the way to help you plan, record, and edit your podcast.
Step 4:
Publish
We’ll publish your show on podcast apps and help you effectively share it with your donors and supporters.
Other Ways to Work Together
Audit Session
Who it’s for: Organizations that already have a podcast and just need a little feedback and guidance.
Details: At the end of our audit session, you’ll gain clarity on what’s working and what’s not. I’ll review 2-3 episodes of your current show (if you have one), and in a 1.5-hour consult, we’ll discuss your goals, I’ll provide feedback on your current show or podcast plan, and provide actionable tips to make your show more engaging for your audience. Everything we discuss will be detailed in a follow-up report.
Fee: $350
Podcast Launch Plan
Who it’s for: Organizations that have the ability to execute your nonprofit podcast in-house, but you need an expert to help guide you to make sure you’re not missing anything.
Details: Take the guesswork out of podcast planning. In two weeks, you’ll have your:
Podcast Strategy
Podcast Launch Plan
Technical Roadmap
You’ll have what you need to get your podcast off the ground and out to your donors.
Fee: $1000
Mission Showcase
Want to learn more about how one single podcast episode could work for your goals? Check out our signature offer: The Mission Showcase.
Podcast All-In
Who it’s for: Organizations that want to save time, gain expertise, and ensure the quality of their new podcast by working with a nonprofit podcast producer.
Details: We'll handle all the back and forth of planning and launching your podcast, including developing your plan, discovering your stories, and creating your show from start to finish. Then, we’ll help you share your podcast so you can capture the imaginations of your supporters through sound.
Fee: Packages start at $5,000 for an 8-show series. Book an introductory call for a custom proposal.
Why choose Raine Communication?
We have 20+ years nonprofit and communication experience.
We’re a boutique agency providing a white glove service – we don’t use a cookie cutter approach because we know all nonprofits aren’t the same.
We take on as much of the podcast process as you need. You have a big job – we’re here to help reduce your workload and increase your donor engagement.
Testimonials
FAQs
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We start every project with a deep dive into your goals and target audience. Then, we decide on what type of show works best for your organization’s needs. We love creating immersive podcasts, whether it’s just one episode or several seasons. The result is an experience for listeners that goes beyond your average interview podcast. Our goal is to bring listeners to a new place so they can experience your mission and your passion as if they were there.
We’ll conduct your interviews, write your script, narrate your show, and manage the editing and production process – whatever your specific show needs. Once your show is complete, we’ll guide you in how to share it.
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Your donors and supporters don’t just have one way of getting information. People get information from all sources, and sometimes it depends on the day! Some people prefer reading, but some prefer listening. It’s important to be where your listeners are ... and in today’s world, podcasts are mainstream. Plus, podcasts can transport listeners to new places in a way even videos can’t match.
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The fun thing about podcasts is there are really no rules! Our philosophy is that your podcast should support your organizational goals, and sometimes that means you need a podcast that does more than just share a standard interview.
A narrative podcast takes interviews and weaves them into a story using a narrator, that, along with well-placed sound and music, that takes listeners on a journey. This type of show can help listeners experience and understand your work like never before, as if they were right there. That’s the power of sound – it can transport you
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It depends on what type of podcast you create! A Mission Showcase is a single episode show, but it requires three to four interviews. One will be about an hour long and the remaining interviews are as short as 15 minutes.
For a 30-minute interview podcast, you’ll need to reserve about an hour per episode to interview your guest.
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At minimum, your host or narrator will need a decent microphone (you can get one for less than $100), a pair of headphones, a computer, and a quiet room. We can do the rest!
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That depends on how much of the process you want to take on yourself. For our Mission Showcase and our full-service packages, we recommend that at least two people from your team participate, usually your communication and fundraising leads. You’ll also need to reach out to other people both inside and outside of your organization for interviews
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Check out our blog post called 10 Reasons You Should Consider a Podcast for Your Nonprofit, and share it with your leadership. And, you can always book a free complementary call so we can answer any questions you may have.